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Marvel took advantage of this in their marketing, often including these fan theories in their cinematic universe.

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Fans and casual movie watchers deliberated on platforms like Facebook, YouTube, and Reddit, forming theories and plotlines of their own. Marvel kept the excitement and discussion alive for the next film in line with the famous post-credit easter eggs. This did not resonate well with casual moviegoers – who were blissfully unaware of these character’s origins and motivations. Apart from Batman, Superman, and Wonder Woman, no other character has been properly fleshed out through their own origin movies.ĭC clubbed and introduced characters like Flash, the Joker, and Harley Quinn in ensemble movies like Suicide Squad and the Justice League. While Marvel has been very successful with its approach and strategy, DC has approached origin stories with a blunt hammer. Both the programs and projects are run under the overall portfolio which is the Marvel Cinematic Universe. The individual story arcs of each of the heroes are coordinated to obtain a comprehensive story. The ensemble movies are structured like programs. For example, Iron Man had 37 minutes of screen time in the third Captain America movie. These contain references to the overall cinematic universe and may even include other heroes’ substantial involvements in its plot. The movies introducing and detailing its individual superheroes are individual projects.

Opting for a project and program approach for how it fleshes out origin stories.This allows Marvel to do the supporting characters justice if it cannot provide standalone movies.

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Marvel is media-agnostic and hasn’t shied away from introducing important characters like Peggy Carter and Howard Stark through TV shows. Opting for omnichannel content development with the customer at the core of the experience and not the product.DC (Warner Brothers) has failed in this aspect, and its movies span time and realities in a confusing manner, which makes its cinematic universe much less immersive than Marvel’s. A master plan with a defined schedule, a baseline story arc, and a clear idea of possible projects spanning different media.Marvel’s success in Universe building comes down to the three strategy choices it made: Marvel excelled in doing away with the chaotic, one movie at a time approach used by these franchises and introducing a plan for the Marvel Cinematic Universe that spanned over a decade. Universe building was already a concept exploited by franchises like Star Wars and Star Trek. Universe building in movie franchises is the process of building a shared narrative over multiple movies and multiple media in which the franchise can release individual movies assuming total plot continuity without providing ‘recaps’ for all the previous or parallel events going on in the fictional universe. So, what exactly is Universe Building and how did Marvel perfect its Cinematic Universe with its strategy?

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The result was a series of underwhelming big-budget films like Suicide Squad and the Justice League. This was a tactical choice which was a strategic mistake. However, DC tried to play catchup by making ensemble films with Batman and Superman without giving proper origin arcs to the other heroes. Looking for something to read? Try one of these 100+ recommendations, all chosen by r/DCcomics users.DC had vastly more popular characters than Marvel’s Thor, Iron Man, and Captain America. If you are submitting a link, do not include the spoiler in your submitted link name.

If a significant event has taken place within one year of its release, mark it as a spoiler.

#Project canvas dc comics full

No memes or other low-effort content (see full rules).Indicate the source when submitting excerpts or artwork.No spoilers in title, mark all spoilers within 1 year of release.Please adhere to these few rules while interacting within the community.Ĭlick here for a detailed explanation for each of these rules. Weekly Discussion Thread: Comics, TV and More! - July 10 th, 2023.Reading Recommendations Welcome to /r/DCcomicsĪ place for fans of DC's comics, movies, fan creations, video games, and anything else related to one of the largest comic book publishers in the world, and home of the World's Greatest Superheroes!