All of the 12 designs offered for the game were all created from scratch. When asked about how he came up with the makeup looks, Jennings explained that as an artist, he was inspired by “just about everything” and it was the same for this game. Talking further about the collaboration, the partnership was clear from the beginning given that “MAC consumers love entering fantastical worlds where they can express themselves” while Sims players “love creating makeup looks.” However, he said he is now “hooked” and in fact enjoys “living and gardening” in the virtual world. Jennings revealed that while he was familiar with The Sims 4, he hasn’t played it before working on the project. According to Jennings, the two brands “both empower out communities to be themselves and express themselves however they wish.” This connection is one of the reasons why the two brand wanted to collaborate with each other. Talking about make-up, Jennings said that he “love the art of makeup and allowing myself to self-inspire as I choose colors to mix and customize looks.” He said further that once makeup is involved, there is an added emotional connection. Peterson went on to say that the team at The Sims is “excited to share these fantastic looks with our players and see the Sims they create.” She added that it was “a joy to collaborate with Romero and the MAC team.” Romero refers to MAC Director of Makeup Artistry Romero Jennings.

In a statement, The Sims producer Dana Peterson said that the brand identities of the two worked well together and this is seen in the current partnership.

Through this partnership with MAC, The Sims 4 hopes to give everyone the chance to transform themselves into who they want to be or give them the freedom to try something new.

Sims 4 mac cosmetics